We are excited to be helping Rincon Thrift Shop with their online presence and social media.
We are excited to announce our partnership with Independence Day Publishing. Publisher Julie Hales needed an updated website that better reflects the content of each new issue and highlights the advertisers to help them with their business.
So we have relaunched all 3 of their current publications:
These will be ongoing projects that will continue to get new features, so check in often!
I am excited to announced that US eBusiness Solutions has been contracted to develop an online interactive visitor experience for the historic venues at Ebenezer. We will be working with the Georgia Salzburger Society to add a high tech element to the rich historic and beautiful scenery at the birthplace of Effingham County: Ebenezer Landing. Stay tuned for more info.
We graciously accepted the invitation from the Effingham Chamber to put on an educational session on “non-traditional marketing” on Friday May 11th, 2012 at 1pm but the full workshop runs from 9am till 4pm.
More specifically, I will be discussing that more and more often the first impression of your business comes via Google, with the results Google provides when someone searches for your business. The good news is that you can work to control how you are marketed through those search results.
In the session I will discuss several strategies you can undertake to improve your image online.
Look forward to seeing you there.
Google released a new update to its search algorithm codenamed Peguin (also an associated Panda update). All geared to clean out non-value added sites. What I mean is if you are just using cookie cutter content and/or engaging in any of a number of somewhat dubious manipulations, Google has made a change that makes most of those efforts irrelevant overnight.
Google tells you exactly what not to do.
There are 8 “specific guidelines”. They are (verbatim):
1. Avoid hidden text or hidden links.
2. Don’t use cloaking or sneaky redirects.
3. Don’t send automated queries to Google.
4. Don’t load pages with irrelevant keywords.
5. Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
6. Don’t create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
7. Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Beyond the specific guidelines, Google also lists 4 “basic principles”. These are:
1. Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
2. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
3. Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
4. Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Bottom line, you still need a custom SEO solution developed around YOUR business using YOUR content and information. None of the canned programs that exist out there will provide any lasting effects.
A few months ago we registered EffinghamHistory.org to catalog the rich history of the county. While we are trying to organize the website by people, places, and events. But it may be more difficult to get a nice timeline order of events in the website. But Facebook has created the timeline for pages, which will allow for an easy way to track the information in chronological order. So follow our attempt here.
We applied and were accepted into the Google Engage Adwords Program. Essentially this means we will be able to take part in future enhancements to Google Adwords before the general user base and we get to participate in special promotions. For example, Google has sent us $2000 in Adwords credits to use on any new client account. So if you were thinking about starting to advertise with Google, you should give us a call/email and let us help you try before you buy.
One of our principals, David Harris, has joined the Effingham Tourism Board of Directors. We are excited to volunteer our services to help this valuable organization thrive. Some of our first activities are in developing two “logos” and two websites.
The CVB Logo
Effingham CVB needed a logo that was distinctive but relative to both the history and the current environment of Effingham County. The state outline will help differentiate it from Effingham, IL with our county highlighted. The “Swan Tree” both references the Lutheran Swan that is integral to the County’s Salzburger heritage. And the symbol of the tree that is so prevalent throughout the county including the Chamber and the Hospital.
The CVB Seal
Effingham CVB wanted an official seal that will provide greater information about the organization.
The CVB Website
We are developing www.EffinghamCVB.com as the website for the CVB organization. Contacts, events, organization, etc.
The Tourism Website
We are also developing a separate site dedicated to the potential tourists coming to Effingham County. Right now we are using www.EffinghamTourism.com but also have www.VisitEffinghamCounty.com pointing to it.